On July 1, 2015, Canada’s Anti-Spam Legislation (CASL) will have been in force for one whole year. One year is not a long period of time in the grand scheme of things, and you may think that we should still be in a honeymoon phase where the legislation isn’t actively enforced yet. However, it turns out, that’s not the case! The Canadian Radio-television and Telecommunications Commission (CRTC), which is the primary body responsible for enforcing CASL, has been enforcing the legislation and they don’t seem to be in the mood for romance.
Just so you remember, CASL establishes that all Commercial Electronic Messages (CEMs) subject to the legislation must meet three requirements:
- There must be consent to send the CEM;
- The CEM must contain the required identification information;
- The CEM must contain a functioning unsubscribe link.
There are exemptions, loopholes, provisions regarding the installation of computer programs, and several other conditions set out in the legislation that must be complied with when sending CEMs, but these three points are the gist of it. Any CEMs sent in violation of the legislation can result in a fine of up to $1 million for an individual or up to $10 million for any other entity.
read full article here… http://www.creacafe.ca/the-honeymoon-is-over-casl-one-year-later/