Why is keeping up on lead generation so important? You already know the answer: because marketplace shifts continue to make for a more complex business environment. It takes time and effort to cut through the clutter.
Let’s take a look at why choosing the right lead generation sources is so important (using NAR statistics as our guide). It all revolves around buyer behavior:
Issue 1: Buyers don’t start with you
read full article @ http://www.inman.com/2015/06/03/3-things-homebuyers-are-doing-that-can-throw-you-off-your-game/